Electronic Arts partnered with Instrument to modernize its global brand system, creating a flexible identity designed to scale across games, platforms, and communities. Rooted in the principles Engaging, Confident, Progressive, and Connected, the refresh evolved EA’s visual language while preserving its iconic equity. The system introduced refined logo lockups, a refreshed color and typography palette, expressive heritage shapes, and a cohesive motion framework. Together, these elements enable dynamic, consistent brand expression across digital, social, events, and internal communications—empowering teams to move faster while staying on brand.
Electronic Arts partnered with Instrument to modernize its global brand system, creating a flexible identity designed to scale across games, platforms, and communities. Rooted in the principles Engaging, Confident, Progressive, and Connected, the refresh evolved EA’s visual language while preserving its iconic equity. The system introduced refined logo lockups, a refreshed color and typography palette, expressive heritage shapes, and a cohesive motion framework. Together, these elements enable dynamic, consistent brand expression across digital, social, events, and internal communications—empowering teams to move faster while staying on brand.
Electronic Arts partnered with Instrument to modernize its global brand system, creating a flexible identity designed to scale across games, platforms, and communities. Rooted in the principles Engaging, Confident, Progressive, and Connected, the refresh evolved EA’s visual language while preserving its iconic equity. The system introduced refined logo lockups, a refreshed color and typography palette, expressive heritage shapes, and a cohesive motion framework. Together, these elements enable dynamic, consistent brand expression across digital, social, events, and internal communications—empowering teams to move faster while staying on brand.
Motion brings our brand to life, transforming static shapes into dynamic experiences. By animating our forms, we reveal new perspectives, turning them into portals of creativity and connection.
In entertainment, nothing stands still. Our motion flows, evolves, and connects, adding depth and energy that brings our stories to life and fuels the worlds we create.
